Pay Per Click Search Engines
Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract targeted traffic to your web site.
Essentially how it works is that you pay to be at a specific position for a specific key word (or phrase) on a specific search engine(s). It is usually a bidding process and rates can range from a few cents per click to many dollars per click. Every time someone clicks on your link from the search engine, you pay for that click.
Depending on your market, this can be a very costly or a very inexpensive way to draw in targeted traffic. For instance, if you sell vitamins, you are in a very competitive market and you should expect a higher pay per click rate. However, you can compete only for a specific product (key word), like 'ACME Super Power Vitamin Complex A' which often reduces your cost per click and more specifically targets your audience. Strategies will vary depending on your market and audience. A well-trained and experienced search engine specialist will set you on the right plan for making pay per click advertising work well for you.
Journey Internet has a professionally trained search engine specialist on staff. Call today for a consultation - 719-638-9925.
Here are a few pay per click search engines:
Overture
7Search.com
HitsGalore
OneSearch
Find What
Searchhound
Ah-ha.com
Kanoodle
Rocketlinks
Sprinks
LookSmart.com