Web Usability Analysis Consultants in Colorado Springs

Websites, especially new websites, need to have extremely high usability if they want to succeed. A simple baseline usability analysis can result in huge benefits in how a web site contributes to company success. The results of these studies are good illustrations:

• Studies by Forrester Research estimate that approximately 50% of potential sales are lost from a web site as users can't find data and that 40% of users do not return to a site when their first visit is a negative experience.
• A study by Zona Research found that 62% of Web shoppers have given up looking for the item they wanted to buy online.

Getting people to the web site is the first challenge - this is the advertising budget. Making people stay on your site and convert them from one-time visitors to regular users (customers) is the second challenge - this is the usability budget.

Often success is calculated by only the number of visitors. But if those visitors are not converted to customers, where's the profit? New web sites typically spend 300 times as much money on advertising (getting visitors) as they spend on usability (easing the process of converting visitors to customers). As a result, many of these new sites will fail to keep their users and will not grow into long-term successes.

Why do old web sites with poor usability still do well? People can learn a poorly designed process and still prefer to stick with what they know, rather than learning an easier process. The task of a new web site is to overcome the unwillingness to re-learn by making the process extremely easy.

New studies indicate that web user impatience is actually increasing. And so the task of web site owners is to put greater efforts on usability.

Journey is well studied and experienced in cognitive (decision driven) user interfaces. Part of our dedication to this science is proven after 5 years of research resulting in the publication of a leading psychiatric assessment manual authored by the owner of Journey, David Ashley. See the Psychological Assessment Resources website for more details. We understand the importance of purposeful design that leads visitors down specific paths through the web site toward defined objectives. We take dozens of usability features into consideration when we build web sites. We know what works best and we do our best to keep up with the latest usability trends.

Contact Us
We want you to feel comfortable with our knowledge and experience. We can review your web site, emarketing strategy, future web site plans or any question you may have regarding the success of your web site. Call us to schedule an appointment - 719-638-9925.